A useful format to plan before they you produce, write, or create any project is the FATP Analysis Proposal:
Form: (How: Slideshow, Video, Essay, Letter, Video, etc.)
Audience: (Who/When/Where: Analysis)
Topic: (What: content)
Purpose: (Why: To entertain, inform, sell, persuade, etc.)
See also
RAFT - Role/Audience/Format/Topic
RAFT Strategy
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